Alyssa Hoeni, owner of Hair Flow, advocates for sustainability and is known as a "Green Circle Salon", because she participates in a program where her waste is collected and recycled. She uses the Kevin Murphy product line. These products are packaged in ocean waste plastics and made from all-natural plant-based ingredients. She strives to continue learning about anything hair-related and make her clients happy.
We were tasked to redesign her business' website to attract new customers and for customer retention. From our available resources, we found our focus to be on improving the narrative and streamlining the appointment-booking process.
User interviews, Surveys, Ideation, Hi Fidelity Design (Wireframing)
Darrin Im, Software Engineer
Liz Mak, UX Designer
Barbara Wye, UX Designer
Figma, Google Drive